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HOC 2019 launched to increase home ownership among Malaysians




Real Estate and Housing Developers' Association (Rehda) Malaysia president Datuk Soam Heng Choon remains confident that the national Home Ownership Campaign (HOC), which runs from January to June this year, will achieve the sales target of RM3 billion.

Some 496 units worth RM285 million were booked at the recent Home Ownership Campaign 2019 (HOC 2019) Expo held at the Kuala Lumpur Convention Centre from March 1 to 3.


“We would be worried if they wanted to buy a bungalow with a budget of RM500,000. We can tell buyers are more realistic now and they had done their homework,” Soam noted.

The majority of respondents preferred units with built-up sizes of 
  • majority chose 3-bedroom 2-bathroom units (1,001 sq ft to 1,500 sq ft)
  • 1% chose studio units
  • 1% chose 1-bedroom units.


The survey also found that the top three preferred locations for home buyers in the Klang Valley were 
  • Petaling Jaya
  • Cheras
  • Wangsa Maju


The top five factors influencing the choice of locations were 
  • good transport network
  • being close to commercial center
  • availability of public transport
  • close to family and friends
  • close to the workplace